Outsider Artists

A stripped-back digital home for an independent booking agency with a fiercely individual roster.

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Project length: 3 weeks

Services: Web Development

Stack: NextJS

Team: Nat Watson (Developer)

The Brief

"We wanted something that felt simple, distinctive and put the artists first. Built By Humans understood that immediately."

Outsider Artists is an independent international booking agency. We designed and built a stripped-back, editorial site that puts the roster first, making artist profiles, tour dates and booking information clear, characterful and easy to explore.

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  • SEED

    • Artist roster requirements mapped
    • Visual direction established
  • SPROUT

    • Sitemap & information architecture
    • Artist page structure defined
    • Tours & listings UX planned
    • Content hierarchy wireframed
  • HARVEST

    • Editorial design system created
    • Typography & spacing refined
    • Photography-led layouts developed
    • Responsive behaviours designed
  • SOIL

    • Reusable artist templates built
    • Tour listing system developed
    • CMS content structure configured
    • Mobile interactions refined
  • PRUNE

    • Artist content populated
    • Responsive & accessibility QA
    • Image & performance optimisation
    • Final polish, launch & handover
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